Growth infrastructure for brick-and-mortar merchants across Malaysia — powering acquisition on Dianping, Meituan, 小红书, and KOC channels.
Dianping (大众点评) is the app hundreds of millions of Chinese consumers use to find where to eat, shop, and play — abroad too. For KL and Penang merchants, it’s the direct line to the fastest-growing tourist segment in Malaysia.
Monthly active Chinese users across Dianping and Meituan — the largest lifestyle graph outside of search engines.
Users search for nearby restaurants, salons, clinics with intent to book — and decide on the spot, in-trip.
Chinese tourist arrivals to Malaysia in 2024 (+131% YoY) — each one opens Dianping before they book a table or a facial.
Reviews on Dianping carry more weight than Google in the Chinese diaspora. One good 点评 page compounds for years.
A clear path from consultation to live campaigns. We handle the Chinese-side setup so you can focus on serving guests.
An end-to-end stack — not point tools. Pick a bundle, or a la carte. We meet you where you are.
Verified Dianping case studies and official outbound-travel data — not our own projections.
We are an authorised partner / reseller across the key platforms that matter to Chinese consumer reach.
MerchantNgin was born inside Innovative Hub Malaysia — an award-winning digital agency serving the region since 2016.
We saw Malaysian merchants doing everything right on Google, Facebook, and Instagram — and still missing the Chinese consumer entirely. A different platform, a different language, a different trust system.
So we built the growth engine for it. Native Mandarin operators in KL + Penang, Chinese-side partnership desks, and a playbook refined over hundreds of campaigns.
No. We handle 100% of the Chinese-language side — listings, campaigns, reviews, customer messaging. You deal with us in English (or BM / Cantonese).
Typical timeline is 10–14 working days from contract signing, assuming we receive your photos, menu, and business documents on time.
Yes — Dianping and Meituan are heavily used by the local Chinese-Malaysian community too. For F&B in KL, Penang, and JB, Chinese-Malaysian diners often outweigh tourist volume.
We work on quarterly cycles — 3-month initial engagement, then monthly thereafter. No long lock-ins.
MerchantNgin is a specialised business unit. Existing IH clients get preferred rates and a single point of contact.
Setup + monthly retainer + media spend. We’ll share a detailed proposal after the free consultation.
Book a free 45-minute consultation and we’ll send back an audit of how your business shows up to Chinese consumers today — and where the biggest wins are.